What is Pay Per Click (PPC)
Today's leading search engines such as Google, Yahoo and MSN offer the marketing option called "pay-per-click" or "cost-per-click" to users. PPC is defined as the guaranteed placement of a small "ad" or listing on the search results page for a specific keyword or key phrase in return for a specified payment. PPC can dramatically increase a website's exposure to the desired target market, increase placement of your website search engine ranking and generate legitimate leads without investing a large amount of your marketing dollars. PPC campaigns can be implemented quickly and are easily adjusted to meet market demands in a short amount of time.

How much does PPC Cost?
The advertiser chooses a bid price for a keyword or key phrase. When a user types the keyword in a search bar the advertiser search engine advertisement or ad listing appears in the search engines results. The advertiser does not pay to appear on the results page; a fee is only assessed when the user actually clicks on the advertisement and is directed to the advertisers website landing page. The cost of this conversion is no more than the highest bid price set by the advertiser. So if you are willing to spend $1.00 dollar for the keyword frog, you would set you big maximum to $1.00. If a user clicks on the ad you would incur at most a $1.00 fee.

Where do PPC Ads appear?
Search engines display paid listings or sponsored listings at the top and right side of a page in a section. PPC listings are often labeled or displayed differently than the organic (free) listings (as sponsored links, featured links, or as advertisements). These PPC listings are purchased on a keyword-by-keyword basis. PPC marketing efforts are fully track able from keyword to conversion. Paid search marketing can be implemented for new or existing website to boost product sales.