What is Search Engine Optimization?
Search Engine Optimization (SEO), is the process of improving a websites
visibility to search engine spyders for organic or natural search results.
A well optimized website will improve a websites natural or organic search
engine ranking. Search Engine Ranking, is the order in which a website appears
in organic or paid search results.
Where do organic and natural search results appear?
86% of all people find new sites by using search engines
(Georgia Institute of Technology, 2006). Organic or
natural listings are made up of content captured by a search engine spyder
when it crawls or indexes a website. This information is the returned when
a user searches for a particular keyword that matches content within your
site. A websites content should be developed with a search engine user in mind.
these are a few questions you should ask yourself when assesing
your website as it relates to search marketing. What is a searcher
reading about your company? Is your company appearing in relative
search results? Do your website search results speak to the consumer?
Have you looked at your search results lately?
- Attract qualified leads by increasing targeted traffic.
- Increase your brands visibility.
- Improve your websites functionality and user experience.
- Increase your page ranking for Google and Yahoo.
- Attracts search engine spyders to index your pages
- SEO makes sure the right pages are being indexed by spyders.
- Ensure the correct message is being received by searchers.
SEO can increase the number of qualified visitors that convert from a natural or organic search results. There are many "poor" or "unethical" SEO techniques used in an attempt to increase a websites ranking. These methods can result in penalties or even banishment from search engine results. i-forage can help guide you down the right path towards effective search engine optimization. Click here to contact us
Glossary of Terms
- At i-forage, we believe in empowering our clients with the knowledge to make educated decisions about their search marketing needs. Please click here to view our Glossary of Terms which, we hope, will help you to familiarize yourself with the many acronyms and terms used in Search Engine Marketing.